I am sure you have heard it all…I mean Kaizen and Cani…

Basically they mean the same thing: “Continuous and Neverending Improvements”

But I bet you have not heard “Kiasu” (not if you’re from Singapore or Malayasia) of this one because I am just one of them.

“Kiasu” (pronounced as “Kia’Soo” or “Kia’See”) according to Wikipedia is a Hokkien (a Chinese spoken variant) word for ‘extreme fear of losing’ (Chinese).

This word is so widely used by Singaporeans and Malaysians that it is incorporated into their English vocabulary (in the form of Singlish).

It is often used in describing the social attitudes of people, especially about South East Asian society and its values.

Its widespread use is often due to the fact that these attitudes are common—to not lose out in a highly competitive society (e.g. by accumulating too much food on a plate during buffet in case there will be no more later), or to the extent of parents imposing heavy study labour on their children in their wish to make them at the very top of all other students.

Growing up with this attitude, these students often become ambitious businesspeople, with the desire to be on top in wealth and prestige disregard with their true capabilities.

Such an attitude is often highly competitive, and its emphasis is to be above all other people, even if it means putting other people down.

But to be kiasu is not only to be competitive. Kiasu people are driven out of fear of losing probably more than the desire to succeed.

And I am afraid I have that as one of my traits.

When I see others having firesales, I told myself “hey I am going to give something better”…

When I see others giving PLRs I told myself, “hey, I can do that too”

Now just take a look at what I have done when I read about cheap dimesales:

http://imcybernetix.com/fmd

But….long story short, are you a “Kiasu” too, or are you too afraid to lose out to admit it.

Unless of course you got it at no c’ost at all….

You might be thinking…what’s the catch of giving something for f’ree..? But as you will realize very soon, its all about referral and building a list at warp speed.

That brings me to the subject of free giveaways. Not only its one of the easiest way to get tools to boost your business at $0 but also, you will have the opportunity to build your list because there are some that allows you to add your own products.

Now let’s take a moment to ponder. You list your products in a giveaway, they download your products and were presented with your one time offer.

If they decline your OTO, you build your list. If they take up your amazing one time offer, you will still build your list and make some on the backend.

Wait… did I miss anything or is this one of those deals where you don’t lose a single thing?

If you would like to build your list immediately, right now, right this moment…here’s one that will get you going;

1. Build a free download page for your product/s

2. Place a subscription form with the return URL to your One Time Offer page.

If you do not have an autoresponder yet, you can get one for free here:

http://freeautobot.com/

3. On your One Time Offer sales page place a link to purchase your OTO products and another to download your f’ree product directly.

And that’s it, you’re done with your product set up.

4. Now go to:

http://imcybernetix.com/viral

5. Sign up for free and upon successful verification, add your products by clicking the: “Add My Product to the Giveaway” link.

6. The final step is to bring traffic to the giveaway site by clicking the:

“Build My List and Earn Money” link on the page.

And by following each of the simple steps provided, you will be on your way to building your own list at no time!

If you would like to learn more on building the ultimate traffic for your website and increasing your subscriber’s mailing list, check out the links below:

Infinite Traffic Plus Profits:

http://featured.imcybernetix.com/ut/

Special List Building Video:

http://imcybernetix.com/special_list_building_video

International #1 Best-Selling Book On List Building:

http://imcybernetix.com/llb

PR VS Advertising

As always known, advertising controls the message while PR never does and this is the sole reason why Press Release creates credibility. Most times that readers see or read an advertisement and they tend to believe that, what they are reading is just overblown hype or mostly lies with a lot of truth in fine print. Most readers usually trust independent authorities or professionals such as writers, reviewers, columnists, reporters or broadcasters with their opinions regarding a service, product or a company. Without any doubt, it is the same said authorities who are directly influenced by good public relations and to be more specific, a well-written and presented press release.

Press Releases Work

A well-written and professional press release can dramatically jumpstart your sales, expose your company to the masses generating a great word-of-mouth, and greatly enhance the image and prestige of your business, service or products.

Bottom Line

Credibility is about just the one thing that could win the customer’s heart and pocketbook at the same time for some time to come, and nothing builds more, better and efficient credibility than a well-written and professional press release that gets picked up by the regular media.

Press Release Services

To enhance your product/service visibility, create branding and increase traffic to your Web site with a well-written and professional press release of newsworthy information. Publicity is the most cost-effective marketing tool there can be and it’s the only singular part of a marketing strategy that builds credibility for a long time. With the Internet and the World Wide Web being a feeding frenzy for the press, press release distribution has become easier and cost effective.

Also imagine when a company has a wide spread business interests all around the globe and the man power and audience is culturally diverse, it can become prohibitively expensive to send experienced trainers all over or to pay for each individual to attend training courses. Video training courses can educe these costs dramatically at the same time making content delivery faster to anyone around the globe.

Video courses can be made and presented in many ways they can be a series of specially filmed programmes or they could be films of training seminars that have already occurred which could be edited into video form so as to replicate the benefits of these seminars on a mass scale. Once the filming and editing is over, training videos can be delivered in the form of a CD-ROM for computer based presentations or a VHS and DVD for television presentations. Video courses are often a part of an overall training programme to be planned and delivered according to the needs of the company.Video courses are often used for induction training programmes for new staff and most people would get to see at least one during their professional life. However they are also used for various other purposes.

Lets assume the company as introduced a new product in the product line, the video training program becomes the ideal and most cost effective way to give out product information, and more importantly so, when the product is highly technical like software. The same process if done manually may take weeks if not months for a multi national corporation with diversely geographical business spanning continents. If we take into consideration the time taken for the manual training program and calculate the costs involved due to loss of man power, the figures would be incredible and preposterous compared to the cost of a video course used for training. Moreover the training retention of the employees is better by video than thru manual means, which renders them more efficient and professional. These two pronged advantages will subsequently bring better results to the company in the future.

Video courses can also be used to train staff about new policies, health or safety issues and any other internal information of the company that needs to be gotten across.

Video training has long been recognized as one of the most valuable teaching medium because it conveys more effectively, the instructor’s clues like gestures, facial expressions and posture that aid effective communication. Decades of valuable research has proved that body language is the single most important element in verbal communication.

Besides the savings in training costs, there are various other reasons to develop procedure videos for your company. The very process of making such a video course may provide invaluable insight into the operations of your company’s business.

You might be in need of a lot of articles if you are building a large website or writing for forums or blogs or submitting to article directories. It would be time consuming and very very expensive to keep building new articles all the time.

One way to go about it is to hire writers using any of the freelance sites like Rent a coder or get a coder. If you have tried it already, you will realize that it is not as easy as it sounds.

Another route you could take is to take a shortcut through PLR articles provided by many websites that work on membership basis. However the membership to these sites is strictly limited. These websites offer good and well written articles for as little as 15c to 20c per article which may cost up to $5 - $7 to produce.

These articles may be used by several others too. The beauty here is that these articles can be rewritten or altered slightly to suit your subject and keyword densities and then published as new. All rights pertaining to these articles are given away to you and you can do with them as you wish. The membership to these PLR article sites is limited because of the fact that not many people can be given access to the same articles, lest they be published one too many times.

This PLR system of using articles in the long run turns out be a bargain because of the low cost of the articles, saving cost and good results because of the high quality of these articles. One may ask, hoe the PLR sites can afford to give away articles for so less? They can afford to, because, they are getting their cost back by selling the articles multiple times.

A little bit of rewriting is strongly recommended because; you need to optimize these articles with your keywords and at the same time, adjust the keyword density. This little rewriting exercise will also lend uniqueness to these articles, at the same time adding a tone and your personality.

Many webmasters may take the route of publishing these articles as they are, or just by adding an introduction and an ending. Many also use RSS feds to add content to their web pages.

Whatever you may want to do, spending 15c to 20c on an article, will give you a skeleton in the first place and help you to build upon the already existing idea, thus saving time and cost.

Many PLR sites advertise saying that they have only 200 or 300 memberships left and right now maybe there are 20 -30 available. Don’t decide by these hypes; check out their samples and topics that they offer articles on, before deciding.

It therefore becomes very obvious that any webmaster would target to keep his website in the first 10 results. One other reason for this being that any visitor is most likely to find his search in the first ten results. Moreover listing beyond the ten would take the website listing beyond the first results page and thus missing the visitor’s eye.

The following tips and tricks may help you the webmaster to get closer to the goal of getting on to that first 10 results.

Careful picking of Target Keywords

Visitors search by simple English words or phrases, keyword for you. Make sure each page on your website is optimized for a keyword relevant to its content. The target keywords should always be two or more words in length. A single word is never specific and you will be fighting the odds, wasting time.

Position Keywords properly

After picking the keywords they should be placed properly. First and the foremost in the page’s HTML tag. Then comes the page title, name the page title using the prioritized two or three phrases, for which you want the page to be found. Don’t elongate the title; keep it short and sweet, like newspaper headlines. Keep your keywords at a ‘’higher'’ level on the page, towards the top. They should appear in greater density in first one or two paragraphs.

Avoid usage of tables at the top of the page. This may result in pushing down the content; as a result the keywords will not appear ‘’higher'’ on the page. This happens because the tables are broken when the search engine searches. Also, please avoid using too much of java script. Search engines read java script first and then HTML, again pushing your content downwards.

Always keep relevant content

Content should always correspond to the keywords you optimize the page for. This will make sure the keywords are reflected in the content. Make sure the text is visible and do not use hidden text. If the text is not ‘’visible'’, search engine do not base their searches on it anymore. Expand you references or keywords; this will add legitimacy to you content.

Avoid using features that could be Search Engine Stumbling Blocks

Search engines do not recognize maps, frames and image based text. Keep it simple and keep it there, for better results.

HTML links and Link building

Create links using HTM or text, avoid using image links. Search engines cannot index images so they will no tread the links if they are image links. Always make sure that you link your website internal pages properly, this will result in the search engines finding more of your site. Link building is very important with relevant websites. Use text links to do this. This helps page ranking, page ranking rubs off, so please make sure that the links are relevant and make sense.

Finally, do not get obsessed over your website ranking. Despite following all the rules, if you still do not get ranked, you would have realized that search engines are not for your traffic. Try other ways instead of wasting your time.

Click here to purchase one of the greatest report written in Marketing History for only $97/-

Michael Cheney of “Adsense Videos” applied the the pre-launch strategies and affiliate tools and JV strategies outlined in Mike Filsaime’s Butterfly Marketing Manuscript to the his launch.

Here is what Michael Cheney had to say about what he learned in the Manuscript:

——————————————————

“Mike - first off I just want to say thank you so much! The techniques I learned from Butterfly Marketing played a BIG part in helping me make $63,249 in sales in 24 hours!!

As I write this I’m still finding it hard to believe. It seems a lifetime ago that the BFM package landed on my doorstep and I started poring over it with my smile getting larger and wider with each new insight as I realized that as long as I APPLIED what I was learning the principles were going to make something BIG happen!

Little did I know just HOW BIG it would be when I launched AdSense Videos…

AdSense Videos - 33 Hours After Launch..

The site went live. My life changed forever - seriously the results have been incredible Mike - we’ve grossed over $200,000 in 7 days!! The site got an Alexa ranking on Launch Day of 351!

AdSense Videos was ranked Number 1 on the ClickBank Marketplace in the Marketing category just 4 days after the Launch!

I’ve also been getting, on average, one new subscriber every minute of every hour for the past SIX AND A HALF DAYS!!!

So - What did I learn from you Mike and from Butterfly Marketing? Where to start! I think one of the biggest things was the step-by-step approach. Everything I created for Affiliates, Joint Venture partners and for people going through the videos themselves has been step-by-step. I made everything as easy as I could and ‘muppet-proof’ as I like to call it!

I also realized that it’s paying attention to the smaller details BEFORE launch that really pay dividends AFTER the Launch. And BOY am I seeing that!

You gave some absolute gems of advice in Butterfly Marketing which have, without a shadow of a doubt, contributed in a big way to the overall success of AdSense Videos.

Thanks again!

Michael Cheney”
———————————————————-

You too can have the same results as Michael Cheney by implementing the tactics and strategies outlined in Mike
Filsaime’s Butterfly Marketing Manuscript.

Learn why people are saying that this report changed the way marketing is done on the internet for good!

Click here to purchase one of the greatest report written in Marketing History for only $97/-
To your success,
Jahn