Archive for August, 2006
August 19th, 2006
As statistics and figures would prove, publicity is the most cost-effective marketing tool available, and it’s about the only class of a marketing activity that builds credibility. Credibility can go a long way in saving advertising costs, if built properly and effectively. Many industries establish innovative start-up companies which are relatively unknown. In order for these new start-up companies to gain an edge over their competition, it becomes absolutely vital that they start building credibility through publicity….
PR VS Advertising
As always known, advertising controls the message while PR never does and this is the sole reason why Press Release creates credibility. Most times that readers see or read an advertisement and they tend to believe that, what they are reading is just overblown hype or mostly lies with a lot of truth in fine print. Most readers usually trust independent authorities or professionals such as writers, reviewers, columnists, reporters or broadcasters with their opinions regarding a service, product or a company. Without any doubt, it is the same said authorities who are directly influenced by good public relations and to be more specific, a well-written and presented press release.
Press Releases Work
A well-written and professional press release can dramatically jumpstart your sales, expose your company to the masses generating a great word-of-mouth, and greatly enhance the image and prestige of your business, service or products.
Bottom Line
Credibility is about just the one thing that could win the customer’s heart and pocketbook at the same time for some time to come, and nothing builds more, better and efficient credibility than a well-written and professional press release that gets picked up by the regular media.
Press Release Services
To enhance your product/service visibility, create branding and increase traffic to your Web site with a well-written and professional press release of newsworthy information. Publicity is the most cost-effective marketing tool there can be and it’s the only singular part of a marketing strategy that builds credibility for a long time. With the Internet and the World Wide Web being a feeding frenzy for the press, press release distribution has become easier and cost effective.
Continue Reading August 14th, 2006
A major cost overhead, not only in terms of direct money but also for man-hours lost in the process is staff training. Video courses also called training videos help you offset this cost to a large extent.
Also imagine when a company has a wide spread business interests all around the globe and the man power and audience is culturally diverse, it can become prohibitively expensive to send experienced trainers all over or to pay for each individual to attend training courses. Video training courses can educe these costs dramatically at the same time making content delivery faster to anyone around the globe.
Continue Reading August 14th, 2006
Cashing in on the Private Label article wave by creating hundreds of articles without even writing one.You might be in need of a lot of articles if you are building a large website or writing for forums or blogs or submitting to article directories. It would be time consuming and very very expensive to keep building new articles all the time.
One way to go about it is to hire writers using any of the freelance sites like Rent a coder or get a coder. If you have tried it already, you will realize that it is not as easy as it sounds.
August 14th, 2006
Any search or query on a crawler-based search engine like Google or Yahoo results in display of thousands or millions of matching web sites. In most case however only the first ten are the most relevant matches found and are commonly displayed on the first results page.
It therefore becomes very obvious that any webmaster would target to keep his website in the first 10 results. One other reason for this being that any visitor is most likely to find his search in the first ten results. Moreover listing beyond the ten would take the website listing beyond the first results page and thus missing the visitor’s eye.
The following tips and tricks may help you the webmaster to get closer to the goal of getting on to that first 10 results.
Careful picking of Target Keywords
Visitors search by simple English words or phrases, keyword for you. Make sure each page on your website is optimized for a keyword relevant to its content. The target keywords should always be two or more words in length. A single word is never specific and you will be fighting the odds, wasting time.
Position Keywords properly
After picking the keywords they should be placed properly. First and the foremost in the page’s HTML tag. Then comes the page title, name the page title using the prioritized two or three phrases, for which you want the page to be found. Don’t elongate the title; keep it short and sweet, like newspaper headlines. Keep your keywords at a ‘’higher'’ level on the page, towards the top. They should appear in greater density in first one or two paragraphs.
Avoid usage of tables at the top of the page. This may result in pushing down the content; as a result the keywords will not appear ‘’higher'’ on the page. This happens because the tables are broken when the search engine searches. Also, please avoid using too much of java script. Search engines read java script first and then HTML, again pushing your content downwards.
Always keep relevant content
Content should always correspond to the keywords you optimize the page for. This will make sure the keywords are reflected in the content. Make sure the text is visible and do not use hidden text. If the text is not ‘’visible'’, search engine do not base their searches on it anymore. Expand you references or keywords; this will add legitimacy to you content.
Avoid using features that could be Search Engine Stumbling Blocks
Search engines do not recognize maps, frames and image based text. Keep it simple and keep it there, for better results.
HTML links and Link building
Create links using HTM or text, avoid using image links. Search engines cannot index images so they will no tread the links if they are image links. Always make sure that you link your website internal pages properly, this will result in the search engines finding more of your site. Link building is very important with relevant websites. Use text links to do this. This helps page ranking, page ranking rubs off, so please make sure that the links are relevant and make sense.
Finally, do not get obsessed over your website ranking. Despite following all the rules, if you still do not get ranked, you would have realized that search engines are not for your traffic. Try other ways instead of wasting your time.
August 13th, 2006
Butterfly Marketing proves to be just as powerful in strategies then in the software itself. Below you will find a student and customer of the course.
Click here to purchase one of the greatest report written in Marketing History for only $97/-
Michael Cheney of “Adsense Videos” applied the the pre-launch strategies and affiliate tools and JV strategies outlined in Mike Filsaime’s Butterfly Marketing Manuscript to the his launch.
Here is what Michael Cheney had to say about what he learned in the Manuscript:
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“Mike - first off I just want to say thank you so much! The techniques I learned from Butterfly Marketing played a BIG part in helping me make $63,249 in sales in 24 hours!!
As I write this I’m still finding it hard to believe. It seems a lifetime ago that the BFM package landed on my doorstep and I started poring over it with my smile getting larger and wider with each new insight as I realized that as long as I APPLIED what I was learning the principles were going to make something BIG happen!
Little did I know just HOW BIG it would be when I launched AdSense Videos…
AdSense Videos - 33 Hours After Launch..
The site went live. My life changed forever - seriously the results have been incredible Mike - we’ve grossed over $200,000 in 7 days!! The site got an Alexa ranking on Launch Day of 351!
AdSense Videos was ranked Number 1 on the ClickBank Marketplace in the Marketing category just 4 days after the Launch!
I’ve also been getting, on average, one new subscriber every minute of every hour for the past SIX AND A HALF DAYS!!!
So - What did I learn from you Mike and from Butterfly Marketing? Where to start! I think one of the biggest things was the step-by-step approach. Everything I created for Affiliates, Joint Venture partners and for people going through the videos themselves has been step-by-step. I made everything as easy as I could and ‘muppet-proof’ as I like to call it!
I also realized that it’s paying attention to the smaller details BEFORE launch that really pay dividends AFTER the Launch. And BOY am I seeing that!
You gave some absolute gems of advice in Butterfly Marketing which have, without a shadow of a doubt, contributed in a big way to the overall success of AdSense Videos.
Thanks again!
Michael Cheney”
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You too can have the same results as Michael Cheney by implementing the tactics and strategies outlined in Mike
Filsaime’s Butterfly Marketing Manuscript.
Learn why people are saying that this report changed the way marketing is done on the internet for good!
Click here to purchase one of the greatest report written in Marketing History for only $97/-
To your success,
Jahn
August 12th, 2006
It is amazing when you see the opportunities that are opening up for Bloggers to earn a regular income stream through blogging. It is always advised that Bloggers wanting to earn an income through from blogging spread their platter of financial interests and intentions across more than one revenue streams, so as not to depend solely on blogging for their livelihood. Let us look at some of the income streams available to bloggers and how they are currently making money using blogs.
Advertising Programs: The most relevant and obvious choice for bloggers has been the addition of a variety of advertising options. Adesnse or blogads are not the only choices anymore, they have more to choose from - Chitika’s eMiniMalls, AVN, Pheedo, TextAds, Intelli Txt, Tribal Fusion, Adbrite, Kanoodle and Fastclick. More is expected from the upcoming MSN Adcenter and YPN both undergoing beta tests at present and with a variety of other advertising system currently being developed.
RSS Advertising: RSS has taken very big strides in the past year or so. Not that Bloggers are making a fortune out of it, but it s going the right way to generate substantial profits in the future.
Sponsorship: Sponsorship with advertisers is a trend that is catching on and certainly is looking up. Bloggers are being paid on post to post basis for writing on their blogs either on contract basis or regular basis. This trend shows a continued growth and may be the future.
Affiliate Programs: These are age old options and various affiliate programs exist like the big Amazon, Linkshare, Clickbank and Commission Junction and the thousands of others from the big to the small.
Digital Assets: Bloggers are into development of e-books, seminars and courses termed as digital assets to support and add revenue streams to their blogs. This will only increase in the future, Bloggers running training programmes online..!.
Donations: Donation buttons have been a part of blogging for years, not to mention the tip bars. Last a lot of Bloggers went on a fundraising drive. The most high profile of these would be Jason Kottke of kottke.org who by the generosity of his readers, quit his job to become a full time blogger.
Merchandising: Branding of blogs has been on the upswing. This is an example of how more and more number of bloggers are trying to make a few extra bucks from their blogs by marketing branded products through programs like Cafepress. Quite a few larger blogs have seen significant sales, especially larger blogs that boast of cult fan clubs.
As time goes by, I am sure more and more blog earning opportunities will come up.
August 12th, 2006
Are you into blogging? If you are not and if you are into online business, you are losing out on a lot of money that can be made. Blogging is not only the latest fad on the internet but also a large booming online business. Everybody seems to be blogging now-a-days, including the young and not the very young.
Blogging has really sky rocketed as an online business, especially because of the fun element in it. Many people now-a-days are making a living out of blogging, yes, just blogging, believe it or not! There is no reason why you should miss out on it. It’s easy, it’s fun and the best part, it earns money for you without taking too much of your time. Imagine, you can just spend about 30-60 minutes a day making blog entries and use the rest of the time to d what you have always wanted, like pursuing your hobbies, looking after the family or just plain having fun..! It’s as easy as ABC, only you have to learn how blogging works and what Niche Blogging is all about.
Blogging Vs Niche Blogging. Blogging is more fun oriented while Niche blogging is where the money is. How it works: All you need to do is a little research and find out what’s new and popular these days. Second step is to setup a blog. Third, find some products, as per your research to market on your blog. Now, regularly write at least one blog entry everyday to market your blog, and run to the bank to collect the money. Its sounds very simple and believe me it is.
Although the beginning requires a little work and lot of thought, niche blogging is very simple once you get used to it. The thought process is to finalize what your niche would be. The niche you select should be as unique as possible, not possible, I understand since there are already a few million blogs run by a few million people out there on the internet. The uniqueness can be in selecting the niche or it should become apparent in the information or content you put on your blog, so that you are one up on the competition blogging in the same niche as you are.
The hardest part is your thought process is finding your niche. I can help you to can start off by finding the most popular keywords, use the search engines and search for the keyword+”blog” or “RSS”. You can estimate the number of blogs, now try to think and find out if you can make use of these keywords to create your niche blog and compete? If you think you can, you are there, otherwise keep searching until you find a niche for yourself.
Please make sure the niche suits your interests, we really do not want you to lose interest half way, do we? In finding a niche blog that suits your interests, you may come across a million similar blogs. Many of these blogs would have a huge following depending upon the popularity of the niche topic you choose, in which case you can still make the blog unique enough to compete and make money.
The process of setting up the blog is very simple. Most web hosting accounts that are available today come with blogging scripts. These scripts are easy to install and can be done in a few minutes, using the control panel. The domain name you need can be ordered along with the web hosting account. If you think you are not technically competent to do the blog install and tweaking, you can hire a professional to do it for you. Installing a blog is basically a simple process where you need to choose the color schemes and affiliate ads.
The regular work of putting up blog entries is very easy, you are ready to jump on to the niche blogging bandwagon and ride to your bank.
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